Compass for Life
Chrysalis Worldwide brought me back in to carry out a re-brand of their motivational coaching business. Compass for Life presents a strategy for self-improvement and leadership training based on a compass metaphor.
- I turned the compass metaphor into an animated interface. By selecting each of the cardinal points on the compass, the customer reveals the four concepts of the programme.
- The use of high-quality photographic images lends a bit of gloss to the site – I carefully avoided clichéd business stock shots in favour of striking, artistic photos.
- The user experience is enriched with integrated social media feeds (Twitter & Facebook) and embedded TED Talk videos