Chrysalis Worldwide is a coaching service founded by Floyd Woodrow MBE, a motivational speaker and trainer.
The website presented a series of testimonials from business and sporting leaders. I collaborated with a freelance video producer to embed a set of specially shot videos around the site. This was about the time when mobile and tablet devices were taking hold in the market, so I developed special video playout system to ensure a smooth user experience on iPhone and iPad.
I also set up a blog and a Twitter account for Floyd to write regularly, and syndicated these into the site using RSS feeds so that his daily updates deliver a fresh, challenging message to his audience.
Turning Floyd’s philosophy around, I then created a set of key action points on the home page, appealing to the user’s aspirations and connecting them directly with Chrysalis’s services: develop, learn, inspire.