All Saints Margaret Street
All Saints Margaret Street is a noted Grade II* listed church in London noted for its magnificent, highly decorated interior. It is one of the best-known examples of High Victorian Gothic architecture in Britain and it was much admired by the poet John Betjeman.
I was brought in to refresh the church’s online presence, designing a new website and setting up a Facebook page. The visual design made much reference to the ornate architecture. Functionally, I guided the client towards making better use of online technology to deliver an integrated wider comms solution.
- Parish office staff log in and post weekly parish newsletters on the website; through RSS integration, this automatically triggers a weekly email to subscribers through MailChimp, as well as automatically posting news items to Facebook
- A parish events calendar; events posted on the website are automatically posted as timed reminders to Facebook
- A photo gallery and a 360° panoramic tour of the church, in collaboration with a VR photographer.
The All Saints Facebook page has now acquired over 1700 Likes, with a typical reach of 4203 people.